About PowerShift
We exist because the cost of living in Australia is too high and households deserve the same negotiating power as corporations. PowerShift is the movement that gives it to them.
Our Founding Story
Some problems are so large they feel impossible to solve. The cost of living in Australia is one of them.
It was a news story that stopped everything. A mother — working two jobs, doing everything right — was considering turning off the heating and cooling to keep her household bills manageable. Not because she was careless with money. Because the system was not working for her. And if it was not working for her, it was not working for millions of Australians just like her.
That story would not leave.
The question it raised was simple: why do large corporations pay a fraction of what households pay for the same electricity, the same gas, the same essential services? The answer is equally simple — because they negotiate. They have size, they have leverage, and they use both. Households have neither.
That is the gap PowerShift was built to close.
The idea grew from a background in banking and finance — industries where one truth always holds: the people are everything. Without keeping people at the centre of what you do, the work has no purpose. That principle, applied to the cost of living crisis facing Australian households, produced a straightforward question: what if everyday Australians could negotiate like a corporation?
Group buying is not a new concept. Businesses have used collective purchasing power for decades to secure rates that individuals could never access alone. PowerShift applies that same model to the household — aggregating the demand of thousands of Australian homes into a single negotiating force, then inviting suppliers to compete for the right to serve it.
Getting here took long hours, genuine doubt, and a determination to do it properly. That meant engaging regulators, working through the legal framework, and making sure that every step was taken on legitimate ground — because this was always going to be built for Australians, not just built quickly.
The doubt passed. The determination did not.
PowerShift is for every homeowner, every renter, and every person with a bill to their name. Whether you are genuinely struggling with the cost of living or simply tired of paying more than you should — join anyway. Because your participation is not just about your own bill. When you join PowerShift, you are adding your weight to a collective that helps the people around you — your neighbours, your community, the families who need it most. The savings are real and they come to you too. But there is something more valuable in this than a cheaper bill. It is one of the few ways ordinary Australians can give something meaningful to their community without spending a cent.
That is why PowerShift exists. Not as a product. As a movement.
Members pay nothing. Suppliers compete. Australia wins.
Founding director
Peter Nikolov
Founding Director
What we stand for
Member-aligned
We answer to households, not investors. We refuse equity that compromises that.
Radically transparent
We publish every tender result, every Platform Delivery Fee, every retailer that bid.
Regulator-respectful
We work within the rules that apply to each category. For energy, that is the National Energy Customer Framework. For insurance, financial services, and future categories, we engage with the relevant regulators before we launch.
Plain English
If a member can't understand it in 60 seconds, we re-write it.
Regulatory credibility
PowerShift engages directly with the relevant regulator for each product category before commencing operations. For our first tenders covering electricity and natural gas, this means the Australian Energy Regulator (AER) and, where applicable, the Essential Services Commission of Victoria. As we expand into insurance and financial services categories, we engage with ASIC and ACCC as required. Where rules need to evolve to protect Australian households, we make the case openly.
Be part of it.
Free to join. The bigger the cohort, the harder retailers compete.